The Secrets Behind Ferrari's Strong Brand Presence and Exclusive Business Model
Ferrari is one of the most recognizable names in the automotive world. Its brand carries a sense of power, luxury, and exclusivity that few companies can match. But what exactly makes Ferrari’s brand so strong? And how does the company keep its cars rare and highly sought after? Ferrari’s brand strength comes from a combination of heritage, performance, and emotion. The company was founded in 1939 by Enzo Ferrari, and its history is deeply tied to racing success. Ferrari’s early victories in...
